Areas of practice

An independent authority in your industry: we know what's going on

Het Portaal Uitgevers holds a market leader position in 3 niche market segments in business publishing. Our titles act as knowledge Institute of the fields. Exemplary for this are the continued investment in market research. Also the granting of ' awards ' such as the Promotional Product of the Year and Supplier of the Year. Our titles are more than a reflection of the market, without losing our independence we act as an Ambassador for your industry.

Active marketing & promotions

active marketing group

Active Marketing: Het Portaal Uitgevers serves the entire column of producers, distributors and customers in the market of ' promotional supports ', promotional items, and customer loyalty management. This niche market is formed by approximately 1600 companies in Netherlands. The size of the Dutch ' active marketing ' market is about € 800 million to € 1 billion. Exemplify the importance of ' savings ' are the active marketing campaigns of national chains in food and non-food. Approximately 90% of the market involves the production and distribution of promotional products. About 10% is the market of promotional gifts.

Trade fairs & exhibitions

trade fairs target group

Trade fairs and exhibitions: this field has an annual turnover of approximately € 365 million a year. In this niche offers the portal with Expo vision print and online magazines the longest existing platform for profiling and positioning for the providers from the full width of the field of trade fairs and suppliers in products, systems, hospitality and facilities.

Meetings & Conferences

meetings business-3
MICE: Meetings Incentives Conferences Events. The field of relationship marketing through international meetings and conferences. The NBTC Dutch tourist and Convention Bureau has an indicator of approximately € 200 million issued what the economic impact of international fairs on Netherlands. The portal offers with the online and print version of the titles Conference Holland and Quality in Meetings its customers-from the full width of the market of conferences and events, including locations, facilities, catering, hosting services and suppliers in all specializations of catering, image, sound and entertainment-the platform for advertising.

Some of our clients: